Why RIEDEL belongs on your table
Choosing the right glassware matters. RIEDEL offers premium crystal glassware for hospitality venues that seek durability, long-term availability, and expert support. Backed by 270 years of family ownership, Discover how RIEDEL can help you elevate wine service, increase perceived value and create memorable guest experiences.
Selecting glassware for your restaurant goes beyond looks—it's about reliability, durability, and elevating every drink you serve.
We understand the complexities of choosing a product for your tabletop:
- How reputable is the manufacturer?
- Can I rely on a consistent supply?
- Is the product of the desired quality?
- How do I differentiate my venue from others with my product selection?
- What kind of support will I get for my venue and my staff?
RIEDEL has set the standard for excellence in the hospitality industry, making it the ideal choice for venues that refuse to settle for anything less.
Here’s why we are the perfect glassware partner for your business.
An Unmatched History of Craftsmanship & Innovation
RIEDEL is proud to have been in operation since 1756, a remarkable 270 years under the same family ownership, during which we have cemented ourselves as a leading force in the world of drinking glasses.
This strength and longevity benefit the establishments we work with, including:
- At RIEDEL, we understand how to meet the needs of establishments, so you can feel secure knowing that you’re dealing with experienced, knowledgeable glassware providers you can count on.
- RIEDEL’s strong global position allows us to respond to evolving market conditions and innovate to meet new demands. This makes it simpler for establishments working with us to stock up on glassware for that cocktail that now sells at ten times the rate it did five years ago, ensuring you won’t get caught out at any point.
- Complete ownership of our manufacturing means that we can quickly adapt to the ever-changing market. Venues that work with us can stay ahead of the times rather than waiting for imitators to follow behind with yet another cheap copy.
A Smart Investment That Drives Sales
Investing in RIEDEL glassware not only elevates the look of your venue but is also a strategic move that can drive real results for your business. The right glass doesn’t just showcase your beverages; it transforms them.
The success of the RIEDEL brand is rooted in the understanding that wine varieties deserve a glass designed to accentuate their unique characteristics.
Our Grape Varietal Specific glasses are the result of decades of sensory workshops, with input from the world's top palates, where each glass undergoes extensive testing to highlight aromatic expression, flavour, texture, and balance.
This attention to detail enhances your guests’ experience by showing your consideration of their every need and elevates the perceived value of every pour—ultimately boosting your beverage sales and setting your venue apart from the rest.
We don't subscribe to the philosophy that "near enough is good enough", and neither should you. We believe your customers should enjoy every bottle at its best - balanced, expressive, and irresistibly drinkable - and that's in a RIEDEL glass.
RIEDEL Collections Are Here To Stay
We only retire collections for compelling reasons, ensuring that customer favourites remain available for years. Sommeliers (1973) and Vinum (1986) have both stood the test of time thanks to ongoing demand for their function-first design and unbeatable quality.
This commitment to consistency is crucial for restaurants, bars, and hotels, where a reliable glassware lineup ensures that guests enjoy the same exceptional experience every visit.
Consistent glassware not only maintains the quality and presentation of drinks but also supports your venue’s reputation for excellence.
There may be times when you choose to update your glassware selection, but this decision should always be intentional, not the result of being forced into an inconsistent assortment.
The Finest Materials for the Highest Quality
RIEDEL is meticulously designed and manufactured using only the finest raw materials, resulting in glassware that is both elegant and durable. All RIEDEL glassware is crafted from crystal glass, a harder and stronger material than regular glass, making it more durable and longer lasting when handled properly.
Crystal allows for finer, elegant designs and brilliant sparkle that elevate any table. For inspiration, look to our Premium Machine-Made lines, including RIEDEL Performance and RIEDEL Veloce, which enhance your customers’ dining experience.
The company’s dedication to precision ensures that every glass meets strict quality standards, providing restaurants with a product that not only looks stunning but also withstands the rigours of daily service.
Additionally, all RIEDEL on-premise glasses are certified dishwasher safe for at least 1,000 cycles with no demonstrable change to their shine or quality. This makes them a practical and reliable choice for busy restaurants, bars, and hotels.
Service that Goes Beyond Purchase
Unlike other products on the market, our partnerships with on-premise venues aren’t based on our priorities above all others.
We do not bind our partners with contracts that appear attractive at first but may ultimately have a negative impact on your business. Our goal is a long-term partnership that aligns the ideal glassware from our extensive portfolio with your unique vision for your venue.
We offer a wide variety of styles and price points to suit your business requirements, and we remain transparent about our operations and all of the factors outlined above.
Most importantly, we stay connected after you’ve invested in RIEDEL.
Our experienced team will visit your venue, discuss procedures and best practices to ensure the longevity of your purchases, and schedule time to train your staff on the knowledge we've gained from decades in the business.
Ultimately, we respect our customers and the complexities and costs associated with running a business. With the knowledge that RIEDEL is a reputable and established brand, on-premise customers have the opportunity to build positive, long-lasting relationships with our teams.
Keen to get started with RIEDEL? Contact us today.
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